Should Christian authors write to market—or write the stories God has placed on their hearts?
In this episode of The Christian Indie Writers’ Podcast, we tackle one of the biggest debates in publishing: writing to market versus writing from passion. Is studying reader trends a smart business strategy, or does it risk compromising your creative voice? Can Christian authors balance ministry, message, and market realities without losing what makes their stories unique?
Join us as we discuss what “writing to market” really means, the dangers of chasing trends, and how authors can find the sweet spot between serving readers and staying true to their calling. Whether you’re just starting your writing journey or building a long-term author career, this conversation will help you think strategically about your books without sacrificing authenticity.
Jenifer Carll-Tong is the best-selling author of historical Christian romances and co-host of the Christian Indie Writers’ Podcast.
