As authors, we pour our hearts into crafting compelling stories, but what happens after “The End” matters just as much as what comes before it. The back matter—the content that follows the final words of your book—plays a crucial role in engaging readers, driving future sales, and building a loyal audience. Let’s break down what back matter is, why it’s important, and what it should (and shouldn’t) include.
Table of Contents
What is Back Matter?
In your book’s interior, back matter refers to everything that comes after the story itself. It’s prime real estate for connecting with readers and guiding them toward their next steps. Key elements of back matter may include:
- Acknowledgements – Acknowledgements are an opportunity to recognize and thank individuals in your life that have helped you on the author journey toward publication of this book. These individuals can include family members, writing friends, editors, illustrators…really anyone who you feel deserves a shout-out. Acknowledgements can be included in the front matter of your book, but in general, most authors use the front matter for book dedications and place acknowledgements in the back.
- Author Bio – We get it…you don’t want to toot your own horn, and you definitely don’t want your picture taken and plastered and placed on the page. But it’s so important for reader engagement! An author bio is a chance to introduce yourself and build a personal connection with someone who has just finished reading your novel. They liked your book, and now they see that you both enjoy canoeing…you’ve just taken another step toward making a superfan!
- Link to the Next Book – Please, please, PLEASE don’t skip this step. If someone made it all the way to the end of your book, chances are really good that they enjoyed the journey! Encourage them to continue the journey by adding a link to the next book. You can use Universal Links (like Books2Read.com) to avoid retailer-specific links that might accidentally send readers to the wrong store. Alternatively, you can link to a page on your website that includes links for all purchasing platforms.
- Other Books by [Author Name] – If your book is also in print, this is as imperative as the link to your next book is within the ebook. This list can also be placed at the front, which we see quite often, actually, but listing your other works at then end reminds readers that there’s more to enjoy!
- Request for a Review – A simple ask can go a long way in boosting your book’s visibility. But don’t just ask! Include a link directly to the reviews page for your book or to the GoodReads.com page for your book. Make it as easy as possible.
- Newsletter Signup – One of the best ways to retain readers and market future books is to get them onto your newsletter list. Never pass an opportunity to onboard new readers.
- Discussion Questions – Great for book clubs and deeper reader engagement!
- Bibliography – If your book includes research, a bibliography adds credibility.
- Bonus Content – This can be anything from a personal message to sample chapters of your next book. In the bonus content of her books, Jen from our podcast includes:
- A message from Jen – Jen uses this part of her back matter to give readers a little extra information. A Message usually includes anecdotal information on what inspired her to write this particular book or characters, as well as interesting historical facts about the time period and setting.
- Sample chapters (preview) from the next book – Usually the first 10% of the next book, Jen gives readers a reason to stay hooked while they are still basking in the glow of the book they just finished.
Why is Back Matter Important?
Think of your back matter as the bridge between this book and the next step in your reader’s journey. But it is up to you to decide what that next step will be. Here are some things to consider when building your back matter…
1. “Leave One on the Hook” – Capture Reader Momentum
When readers finish a book they love, they often want more. A well-crafted back matter section ensures they don’t have to go searching. Direct them to your next book, your website, or your newsletter while their interest is fresh.
2. Build Your Superfan Army
Readers who sign up for your newsletter or follow you after finishing your book are more likely to become dedicated fans. These are the people who will review your books, recommend them to others, and eagerly await your next release.
3. Make It Personal
Adding acknowledgments, a personal note, or behind-the-scenes insights into your writing process can create a deeper connection with readers. Gratitude goes a long way, and sharing your journey makes readers feel like they are part of it.
4. Enhance the Reader Experience
Some readers, like Tina from our podcast, love knowing what’s next. Is this book part of a series? What else has this author written? Where can I find discussion questions? These small additions enrich the reading experience and keep readers engaged beyond the final page.
What Back Matter IS NOT
To avoid confusion, let’s clarify what back matter shouldn’t include:
❌ It’s not your book blurb – That belongs on the back cover or retailer description.
❌ It’s not a synopsis – Readers have already finished the book! There is no reason to add a synopsis hee.
❌ It’s not the same as your back cover text – Different content belongs in different places.
Final Thoughts
Back matter is an essential tool for indie authors. It helps retain readers, encourages future sales, and strengthens your relationship with your audience. If you’re not optimizing your back matter, you’re missing out on a powerful opportunity to grow your readership and turn casual readers into lifelong fans. If you would like more information on this, watch Episode 147 of The Christian Indie Writers’ Podcast where we dive into the topic!
Jenifer Carll-Tong is the best-selling author of historical Christian romances and co-host of the Christian Indie Writers’ Podcast.
