Dear Christian Indies,
Don’t do it!
I know the temptation is there – the temptation to skip this week’s episode of “The Christian Indie Writers’ Podcast!”
I know you’re tempted, on account of the subject matter.
I’m sure you’re thinking, “marketing is a concern for someone who has already written a book and is ready to publish.”
Do not be fooled by this piece of misinformation!
No, dear Indie! Do not believe it!
The reality is, marketing is something a writer should think about long before (s)he uploads the file to any distribution platform.
That’s because there is more to marketing than ads and commercials. In fact, little actions you take regularly (even as a still “soon-to-be-published” author) – such as posting on social media – are a part of your marketing plan, whether you recognize them as such or not. (That’s why it is often advised to have your social media platforms in place as early as possible in your career, provided you can continue to put out great content as you pursue completion of your novel.)
Now that I’ve convinced you not to skip this week’s episode, I know you’re wondering what, exactly – beyond cultivating a strong social media presence – can an author do to have the marketing foundations in place prior to publication? And, once the book is actually finished, how does an author decide where best to market it? In short, how does an author sift out the noise and the hype in order to find marketing advice that really works? As usual, Jen, Tina, Rhonda and I are going to give it our best shot, and pass along what we’ve uncovered to you, our amazing Indies!
Tune in this week as we dig in to the meaty topic, “marketing for authors.”
See you there,